Education

• Unexpected school closure due to flood, electrical problems, fire etc.
• Truancy alert - where are they?
• Updates or incidents on field trips and visits. Anxious parents can be kept updated daily.
• Notification of changes to after-school clubs etc.

Healthcare

GPs, Dentists, Clinics, Hospitals, Alternative Practitioners

• Confirming appointments to patients after they are made.
• Confirming appointments to patients the day before.
• Notification of changes to appointments, e.g. if a doctor is ill.
• Notification of bed availability.
• Patient recall, e.g. after problems with medical devices or investigative procedures.
• Emergency callout teams.
• Alerts to frontline staff.

Leisure

Hotels and Health Clubs

• Confirming bookings after they are made.
• Confirming bookings the day before.
• Notifying clients of unexpected availability changes of hotel rooms, swimming pool, sauna, etc.
• Last minute offers (where people have 'signed up' for marketing messages).

Travel

Airlines, Train Operators, Bus & Coach Companies

• Confirming bookings to passengers after they are made.
• Confirming bookings to passengers the day before.
• Notifying travellers of delays or changes to flights, trains or buses.
• Last minute offers (where people have 'signed up' for marketing messages).

Product Recalls & Warnings

Manufacturers of Food, Drugs, Vehicles & Other Consumer Goods

• Warnings about food or drug contamination.
• Product safety recalls for electrical or mechanical safety problems.

Recruitment

• Contacting seasonal staff.
• Contacting volunteers for research, e.g. drug trials.

Clubs & Societies

• Information about forthcoming events - cancellations and changes.
• Focus/protest groups can contact their members about meetings, new campaigns, etc.

Staff Contact

• Contacting field staff and teleworkers, e.g. sales or technical, regarding changes to their appointments and urgent calls.

Community Alerts

• Neighbourhood Watch coordinators can inform local people when bad weather or an accident affects their area.
• Neighbourhood Watch coordinators can inform local people when conmen are operating or other anti-social behaviour is taking place.
• Communities can use CrackleFree to setup a system for alerting local people when a child goes missing (similar to Amber Alert in the USA).

Finance & Investment

Stockbrokers, Estate Agents

• Send stock picks and advice to Private Clients.
• Send new property alerts to house buyers.